Pengembangan Platform Donasi Digital Menggunakan Design Thinking untuk Meningkatkan Kepercayaan Donatur
Keywords:
Design Thinking, Filantropi, Kepercayaan, Pengalaman Pengguna, Transparansi, Platform Donasi Digital
Abstract
Lembaga filantropi memiliki peran penting dalam pembangunan sosial, namun banyak yang mengalami penurunan donasi akibat menurunnya kepercayaan donatur terkait transparansi informasi dan kesulitan dalam proses donasi. Penelitian ini bertujuan untuk meningkatkan kepercayaan donatur terhadap lembaga filantropi XYZ dengan menggunakan metode Design Thinking. Proses penelitian meliputi lima tahapan: Empathize, Define, Ideation, Prototyping, dan Testing. Data dikumpulkan melalui wawancara dengan donatur dan stakeholder, observasi platform digital yang ada, serta pengukuran pengalaman pengguna menggunakan User Experience Questionnaire (UEQ) dan System Usability Scale (SUS). Hasil penelitian menunjukkan bahwa pengembangan prototipe platform berbasis Design Thinking berhasil meningkatkan kepercayaan donatur secara signifikan, dengan peningkatan rata-rata kepercayaan sebesar 45%. Prototipe yang dihasilkan menawarkan fitur transparansi informasi, panduan pembayaran interaktif, dan visibilitas kampanye daerah yang lebih baik. Pengujian prototipe menunjukkan skor SUS meningkat dari 65 menjadi 79, serta peningkatan dalam dimensi pragmatic quality dan hedonic quality pada UEQ. Implikasi penelitian ini menunjukkan bahwa penerapan metode Design Thinking dapat secara efektif mengidentifikasi kebutuhan pengguna dan mengembangkan solusi yang relevan, sehingga memperkuat transparansi dan akuntabilitas dalam pengelolaan donasi. Diharapkan, penelitian ini dapat membantu lembaga filantropi dalam meningkatkan keberlanjutan pengumpulan donasi dan membangun kepercayaan masyarakat.
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References
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Quispe, D. J., & Valverde, W. D. (2021). Exploration in the Difficulties to Develop the Thesis Using the Design Thinking Methodology. Journal of Strategic Innovation and Sustainability, 16(4), 61-75.
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Videnovik, M., Vold, T., Dimova, G., Kiønig, L., & Trajkovik, V. (2021). Migration of an Escape Room–Style Educational Game to an Online Environment: Design Thinking Methodology. JMIR Serious Games, 10(3), e32095.
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Apolinar, M. S., Regala, M. M., Santiago, J. A., & Intal, G. L. (2023). System Analysis and Design of Hotel Information System using Design Thinking Methodology. Florida: Proceedings of the 7th North American International Conference on Industrial Engineering.
Athifah, Nur, B. A., & Efri, S. B. (2018). Pengaruh Akuntabilitas Publik dan Transparansi Laporan Keuangan Terhadap Kepercayaan Donatur pada Yayasan PPPA Daarul Qur’an Nusantara. Perisai, 2(1), 54-74.
Azhari, S. R. (2022). IMPLEMENTASI DIGITALISASI DALAM DISTRIBUSI PENYALURAN KERANG HIJAU UNTUK MENINGKATKAN PENDAPATAN NELAYAN (Kalibaru RW 01, Cilincing). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
BAZNAS Center of Strategic. (2019). INDEKS TRANSPARANSI ORGANISASI PENGELOLA ZAKAT (OPZ). Jakarta: BAZNAS.
Bonang, D., & Baihaqi, M. (2022). THE EFFECT OF TRUST, BRAND AWARENESS,AND SOCIAL PIETY IN DONATION DECISIONS THROUGH DIGITAL PLATFORMS. Jurnal Studi Islam, 23, 2.
Brynjolfsson, D., & McAfee, A. (2014). The Digital Transformation of Society. MIT Sloan Management Review, 55, 1.
Chandrayanti, T. (2022). The Business Strategy of Small Enterprises in the Digital Period in West Sumatra. KnE Social Sciences, 2, 339-354.
Cordery, C. J., & Baskerville, R. F. (2010). Charity Transgressions, Trust and Accountability. International Society for Third-Sector Research and The John’s Hopkins University 2010, 22, 197–213.
Cusumano, M., Gawer, A., & Giansante, S. (2019). The Platform Economy. Harvard Business Review, 97, 4.
Darmalaksana, W. (2020). DESIGN THINKING HADIS HUKUM PELAKSANAAN AQIQAH UNTUK. Kahzanah Hukum Jurnal Universitas Gunung Jati Bandung, 2(3), 100-109.
Design, H. (2024, September 10). Branding di Era Digital: Bagaimana Desain Website Meningkatkan Kepercayaan Pelanggan. Retrieved from hyradesigns.com: https://hyradesigns.com/branding-di-era-digital-bagaimana-desain-website-meningkatkan-kepercayaan-pelanggan/?
Fathni, I., & Basri. (2023). Pengaruh Kebijakan Privasi, dan Tingkat Kepercayaan Pada Platform Digital terhadap Perilaku Pengguna dalam Melindungi Privasi Online di Indonesia. Sanskara Hukum dan HAM, 118-126.
Fernandes, P. G., Rodrigues, P. C., & da Silva, M. P. (2021). A Comparative Study of Multi-Criteria Decision Making (MCDM) Methods for Supplier Selection. Sustainability, 13, 1.
Gaborov, M., & Gaborov, M. (2022). The importance of integrating thinking design, user experience and agile methodologies to increase profitablity. Journal of Applied Technical and Educational Sciences, 12(1).
He, J., & Ortiz, J. (2021). Sustainable business modeling: The need for innovative design thinking. Journal of Cleaner Production, 298, 1-10.
Intal, G. L., Oliverio, M. B., Panes, D. E., & Vinluan, T. M. (2022). System Analysis and Design of Patient Information System Using Design Thinking Methodology. Journal of Advances in Information Technology, 13(6).
Khan, L. (2016). The Future of Platform Governance. Columbia Law Review, 116, 3.
Launer, M., & Çetin, F. (2021). The basic & extended constructs of a Digital Trust Model @ the Workplace - Validity and Reliability of the Measurement Instruments „DIGITAL TRUST @ the Workplace". IACIS Conference Europe of the International Association for Computer Information Systems.
Malik, A., & Nasution, B. (2022, August 24). Pemerintahan | Kepentingan Publik. Retrieved from innovatingindonesia.com: https://innovatingindonesia.com/articles/antarmuka-dan-keamanan-membangun-kepercayaan-digital
Maulida, S., Amruzi, F. A., Hakim, B. R., & Beik, I. S. (2022). Problems and solutions in zakat digitalization: Evidence from South Kalimantan, Indonesia. Jurnal Ekonomi & Keuangan Islam, 8(1), 94-109.
Moran, K. (2019). Article: Usability Testing 101. Retrieved april 23, 2024, from https://www.nngroup.com/articles/usability-testing-101/
Naim, R. W., Fabroyir, H., & Akbar, R. J. (2021). Desain dan Evaluasi Antarmuka Pengguna Aplikasi Web Responsif myITS Marketplace Berdasarkan Design Thinking. JURNAL TEKNIK ITS, 10(2).
Nielsen, J. (2000). Article: Why You Only Need to Test with 5 Users. Retrieved April 20, 2024, from https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
Othman, J., Syed Abdullah, S. S., Zahari, M. F., Hamat, M., Samsudin, N., Mazeni, N. A., & Mohd Rosly, W. N. (2022). Determining Users’ Requirements Through Design Thinking Methodology for Developing Examination Invigilation Management Systems (EXIMS). International Journal of Academic Research in Business and Social Sciences, 12(5), 224-238.
Quispe, D. J., & Valverde, W. D. (2021). Exploration in the Difficulties to Develop the Thesis Using the Design Thinking Methodology. Journal of Strategic Innovation and Sustainability, 16(4), 61-75.
Ramadhaniati, N. S. (2022). IMPLEMENTASI PELAYANAN PUBLIK BERBASIS DIGITALISASI DESA MOJOMALANG (Studi Kasus : Layanan Mandiri). Jurnal Inovasi Penelitian, 3(4), 5673-5678.
Rodríguez Valerio, D. M. (2022). Creación de productos innovadores para bibliotecas aplicando Design Thinking: Experiencia en un curso virtual de mercadeo. Investigación Bibliotecológica: archivonomía, bibliotecología e información, 36(92), 13.
Schrepp, M., Hinderks, A., & Thomaschewski, J. (2017). Design and Evaluation of a Short Version of the User Experience Questionnaire (UEQ-S). International Journal of Interactive Multimedia and Artificial Intelligence, 4(6), 103.
Shanks, M. (2018). files: design thinking. 509554. Retrieved october 20, 2023, from https://web.stanford.edu/~mshanks/MichaelShanks/files/509554.pdf
Sholikah, R. J. (2022). Pemberdayaan melalui Filantropi Islam Berbasis Masjid. Jurnal Inovasi Penelitian, 3, 4281-4288.
Sidabutar, G. D., Seah, J. A., & Singgalen, Y. A. (2023). Analysis and Design of Web-based Information System for Coffeeshop Management using Design Thinking Methodology: Case of Kopi KurangLebih. Journal of Information Systems and Informatics, 5(1), 217-231.
Stanford Design School. (2008, 12 10). An introduction to design thinking-Process guide. In Hasso Plattner Institute of Design at Stanford University. Retrieved Agustus 12, 2023, from https://dschool.stanford.edu /sandbox/groups/designresources/wiki/36873/attach
Stefano, M., Anh, C. T., & Dell, C. (2021). Enlightening the dynamic capabilities of design thinking in fostering digital transformation. Industrial Marketing Management, 97, 59-70.
Susilo, E. (2019). Cara Menggunakan System Usability Scale (SUS) Pada Evaluasi Usability. Retrieved 12 16, 2024, from https://www.edisusilo.com/cara-menggunakan-system-usability-scale/
TORRES-MORAGA, E., Arturo, Z. V.-P., & BARRA, C. (2010). ANTECEDENTS OF DONOR TRUST IN AN EMERGING CHARITY SECTOR: THE ROLE OF REPUTATION, FAMILIARITY, OPPORTUNISM AND COMMUNICATION. Transylvanian Review of Administrative Sciences, 29, 159-177.
Videnovik, M., Vold, T., Dimova, G., Kiønig, L., & Trajkovik, V. (2021). Migration of an Escape Room–Style Educational Game to an Online Environment: Design Thinking Methodology. JMIR Serious Games, 10(3), e32095.
Wahyuningsih, E. (2020). Digitalisasi Bisnis Sebagai Alternatif Scale Up Strategy UMKMDan Koperasi Menyongsong Era The Next Normal (Pasca Pandemi Covid-19).
Wasyluk, P., & Kucner, A. (2021). Customer-centricity in Designing: Application of Design Thinking Methodology in Creating Educational Solutions at the University of Warmia and Mazury in Olsztyn. European Research Studies Journal, XXIV(3), 84-95.
Zaki, A., & Sukoco, I. (2018). USE OF DESIGN THINKING AT DIGITAL TECHNOLOGY CONSULTANT COMPANY INDIE LABTEK BANDUNG. AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan, 3(2), 123-129.
Zulham Alfarizi, M. (2023). Menjadi Lebih Kreatif dengan SCAMPER: Buat Ide-ide Brilian dan Inovatif. Retrieved 10 14, 2024, from https://medium.com/@fluorescentgent/menjadi-lebih-kreatif-dengan-scamper-buat-ide-ide-brilian-dan-inovatif-995b042db24
Published
2025-04-14
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